Recycling Statistics & Social Media Awareness Campaigns

Project Type: Social Media Video Campaign
Organisation: Levenseat Resource Management
Role: Content Creator & Video Producer
Software: Adobe Premiere Pro, Adobe Photoshop

Overview

A collection of short-form social media videos created to communicate recycling statistics and raise awareness of the scale and impact of Levenseat’s recycling operations. Designed for platforms such as Facebook and LinkedIn, each video combined engaging footage with concise messaging to present complex environmental information in a format that was quick, informative and easy to digest.

The campaign covered individual material streams—including aluminium cans and plastics—as well as an annual overview of the Container Materials Recycling Facility (CMRF), highlighting the significant quantities of recyclable materials processed each year.

My Approach

Working with operational data and recycling statistics supplied by colleagues across the business, I transformed technical information into visually engaging, social-first content.

Using footage captured within Levenseat’s recycling facilities, I combined motion graphics, animated typography and branded graphics to reinforce key messages while maintaining a consistent visual identity across the series. The videos were designed to communicate important facts within seconds, encouraging audiences to learn more about recycling and the role of modern waste management.

The Outcome

The finished videos helped make complex recycling processes more accessible for a wider audience while supporting Levenseat’s wider sustainability and community engagement objectives. By presenting real operational data through engaging visual storytelling, the campaign demonstrated how short-form video can educate, inform and increase awareness across social media channels.