Brand Merchandise Design Challenge
Project Type: Interview Design Exercise (Concept Project)
Brand: Tennent’s Lager (Unofficial Concept)
Role: Graphic Designer
Software: Adobe Illustrator, Adobe Photoshop
Overview
As part of a design interview, I was tasked with developing a range of branded promotional merchandise for one of Scotland’s most recognisable brands. Working from an existing set of brand guidelines, the objective was to translate the established visual identity across a diverse collection of promotional products while maintaining consistency, creativity and commercial appeal.
My Approach
The challenge focused on extending an existing brand rather than redesigning it. Every product needed to feel instantly recognisable while introducing fresh concepts that remained true to the brand’s personality.
The collection explored a range of promotional merchandise including apparel, posters, drinkware, tote bags, pin badges and event accessories. Each item was individually considered to ensure typography, colour, composition and branding worked effectively across different production methods and physical materials.
By balancing creativity with strict brand consistency, the project demonstrates my ability to work within established design systems while producing engaging marketing assets suitable for commercial use.
Key Skills Demonstrated
- Brand Extension
- Merchandise Design
- Adobe Illustrator
- Adobe Photoshop
- Typography
- Apparel Graphics
- Print Design
- Promotional Merchandise
- Brand Guidelines
- Creative Concept Development
- Product Mockups
- Presentation Design
Outcome
This conceptual project demonstrates my ability to interpret an established brand identity and successfully extend it across multiple promotional products. It highlights the importance of consistency, versatility and creative thinking when developing merchandise for well-known consumer brands while working within predefined visual guidelines.
Gallery
A selection of promotional merchandise concepts created as part of a design assessment, exploring apparel, print, accessories and branded marketing materials.
Disclaimer
These designs were created as part of a design interview exercise and are presented for portfolio purposes only. They are unofficial concepts and are not affiliated with, endorsed by or produced for Tennent’s Lager or its parent company.
